Despite scrutiny over advertising spending in an economic decline, mobile advertising has remained flat year-over-year and in some areas made minor gains. SMS and messaging continue to dominate as the vehicles able to interact with the largest portion of the installed base for mobile phones. Mobile games used to represent the total sum of in-application advertising, but not any more.
The surge in smartphone applications broadens the appeal for marketing messages inserted during program runtime. Location is the mobile marketer’s best friend as it quickly becomes an integral component for precision audience targeting.
Right now, there are more than 4.1 billion mobile phones in use (source from Wikipedia).
Over the next few years, some numbers predicted for 2013, these mobile phone owners contributed 30% internet traffic which means overall data traffic consumption from mobile devices predicted: 2.2 exabytes. How big is 2.2 exabytes? It is said that this is equivalent to watching 120,000 years of DVD quality videos.
In terms of advertising dollars, last year, a research firm reported spending on mobile advertising at around $900 million worldwide. Media giants Bloomberg, CNN, CNBC, and other business publications that follow the trend, forecast that annual mobile ad expenditure will explode to $11.4 billion in just the next 3 years. Other analysts even go as far as to predict that mobile advertising will be as big as $20 billion by 2011.
So why does mobile advertising offer such a great money-making opportunities? The growth of mobile advertising based on a new culture that puts mobility central to our changing lifestyle. In a wireless device, mobile messaging will prove to be an ultimate tool for reaching pressed-for-time, hyper-tasking, highly mobile consumers.
In fact, today’s consumers have become more accessible through their mobile phones than they are via print, radio, television or even the Internet.
Click Here To Access Your Profit
Sign up to earn your affiliate commission.
No comments:
Post a Comment